http://searchenginewatch.com/2164371Reviews efforts to create standards for SEO industry and search engine marketing professionals.Ethics and StandardsIt seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial.
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Desperately Seeking Search Engine Marketing Standards
, Search Engine Watch, Nov 5, 2001
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