http://www.wilsonweb.com/articles/bannerad.htmArticle explaining the terminology of banner exchanges.GuidesUsing Banner Ads to Promote Your Website
by Dr. Ralph F. Wilson, E-Commerce Consultant
We are in a period when banner advertising seems to be on the wane. You know, those rectangular
boxes on commercial sites. Click-through rates have dipped to 0.20% for average
banners and to about 0.50% for
...UsingBannerAdstoPromoteYourWebsite
Joining mailing list will entitle you
to receive occasional emails informing you of news and
updates to the site and any special offers that may be
of interest to you.