Ethics and Standards

Worst practices, software and gimmicks to avoid.

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New: Black Hat SEO Case Study!!! Mahalo's Top Secret Content Leeching More options for you, the website viewer... The best way to find a trustworthy SEO is by learning a bit about the industry. The people who get ripped off are typically people who blindly bought services or bought from some
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Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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2. Ethics

Talks about the difficulties in getting listed in a search engine and search engine ethics implications.

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Search Engines - Economics & Ethics If you use search engines for searching, you've probably wondered how they choose which of the million hits to display first. If you've ever tried to get your site listed in a search engine, you've probably wondered how to get your site listed first so
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Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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3. CommercialAlert Complaint to the FTC

Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.

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Commercial Alert's mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy. Tell Congress to stop prescription drug ads. Keep corporations from
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Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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4. The Curse of Cloaking

Describes the action of cloaking and explains why you should not do it.

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Learn why you shouldn't cloak, and why you don't need to.
By: Chris Beasley, Published: 2003-05-08, Parent Category: If you look up the word "cloak" in a dictionary you will find a definition similar to the following: A loose outer garment, such as a cape. Something that covers or conceals: a cloak of secrecy. Obviously in this case we're dealing with

Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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5. Email Marketing Ethics and Spam Reporting

Guide to avoiding being spammed and sending e-mail without spamming.

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Tutorial - Email marketing ethics & email spam reporting. The right & wrong way to sell online. Anti-spam tactics. Review our many free internet marketing, web site development & ecommerce resources!
Free Internet marketing resources, web site development tutorials, ecommerce strategies & software solutions. Shopping cart reviews & affiliate marketing guides & articles, plus search engine marketing resources & tools. Taming the Beast - providers of ecommerce & web

Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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6. Nigritude Ultramarine FAQ

Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.

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Nigritude Ultramarine FAQ - frequently asked questions about nigritude ultramarine and the realted SEO contest.
Nigritude Ultramarine FAQ Final status as of 7 July 2004 Position: 6 - Pagerank: 6 What is the Nigritude Ultramarine FAQ? The Nigritude Ultramarine FAQ is a list of frequently asked questions about the phrase " nigritude ultramarine ", a nonsense phrase coined as part of the DarkBlue SEO

Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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7. The Classification of Search Engine Spam

Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.

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The future looks bright for SilverDisc and the Google Adwords API program. The Classification of Search Engine Spam This document has been written to allow search engine marketers and other industry professionals to objectively evaluate actions to see whether those actions equate to spamming a
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Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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8. FTC Halts Internet Pagejacking Scam

Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.

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Protecting America's Consumers Type of Release: Date (September 13, 2006) FTC Halts Internet Highjacking Scam Millions of Legitimate Web Pages Cloned by Highjackers; Innocent Surfers Barraged with Smut Agency Also Announces New Hi-Tech Fraud-Fighting Internet Lab law enforcement action targeting
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Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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9. The Control of Misleading Advertisements Regulations 1988

UK Act of Parliament that covers misleading advertising on the Internet.

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Statutory Instrument 1988 No. 915 The Control of Misleading Advertisements Regulations 1988 © Crown Copyright 1988 Statutory Instruments printed from this website are printed under the superintendence and authority of the Controller of HMSO being the Queen's Printer of Acts of Parliament.
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Date Added: Apr 21, 2010 Hits: Rating: 0.00 Votes: 0

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10. Customer's Guide to Ethical Search Engine Optimisation

A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.

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